Photo Illustration and Event Marketing Series
PROJECT: PHOTO ILLUSTRATION
CLIENT: CHRISTIAN DIOR
SP Studios was contracted by CHRISTIAN DIOR to help promote their brand through intimate, invitation-only trunk shows across the United States. We conceived and produced a series of images based on Dior’s current advertising studio-stills. By digitally illustrating from the existing advertising images and out-takes – and adding site-specifit content and visuals with location specific backgrounds (ie: snow for Aspen, volcano for Hawaii, ‘Hollywood’ sign for LA, skyline for NYC) – we created a successful extension of the recognizable brand image – a familiar look-and-feel – while still making each special-event read as ‘custom’. We also designed and produced each of the printed invitations. At several events, Dior and Louis Vuitton North America partnered and co-marketed the trunk show events.
Branding & Identity
Consultancy
Creative Concept
Digital Imaging
Illustration
Photography
Project Management
